Filmmaker Vinod Kapri, who has earlier directed Miss Tanakpur Haazir Ho, is gearing up for his project ''Pihu''. Kapri chose a unique strategy to promote his film ahead of the trailer release. A random call with a wailing sound from a child asking for help, gets abruptly cut. And when you call back, you get the trailer of forthcoming Hindi film "Pihu". While this marketing strategy did not go well with a section of people, director Vinod Kapri said that the intention was only to draw attention to a movie which is offbeat and sans "stars".
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